mellow
Manufacturer Sourcing
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On the list
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Contacted
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Responded
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Samples received
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Shortlisted
☀️ The spec to hold the line on: 200mg L-theanine · 300mg KSM-66 ashwagandha · 150–200mg lemon balm extract — no melatonin, one large-format gummy if possible. Columns 5 & 6 sort the serious manufacturers from the catalog mills.
The outreach email
Swap the highlighted parts, then send the same email to all 6–10 manufacturers. How they answer question #1 sorts your whole list.
What each column means — and what you're shooting for

Can hit dose spec? The sorting question

Whether they can deliver 200mg theanine + 300mg KSM-66 + lemon balm per serving. This single answer separates ingredient-serious manufacturers from catalog mills pushing underdosed stock blends. Watch how they answer, not just what — real numbers and counter-proposals = serious; "check out our catalog" = out.

Ideal: Yes, in one large gummy — or an honest "here's our max payload" with real numbers. An engaged Partial beats a lazy Yes.

Max single-piece payload

The most active ingredient (mg) they can pack into one gummy with acceptable taste. Your spec needs ~650–700mg using concentrated extracts. Standard pieces carry only a few hundred mg — this is why the whole shelf is underdosed.

Ideal: 650mg+ in one large piece. If physics wins, a two-gummy serving at full doses is a fine Plan B. Never shrink the doses.

MOQ (minimum order quantity)

The smallest first production run they'll accept, in units. This drives your first inventory cost (~$8–15K budget). Lower MOQ = cheaper test, less risk if v1 needs changes.

Ideal: 1,000–3,000 units. Under 5,000 is workable. 10,000+ is a red flag for a first run — too much cash in an unproven product.

Lead time

Weeks from purchase order to finished, packaged goods. This is the longest clock in your launch timeline — and it repeats on every reorder, which matters when you're growing and can't afford stockouts.

Ideal: 4–6 weeks. 6–8 is normal. 10+ weeks makes reorders dangerous once you're scaling.

Price per unit @ MOQ

Your COGS per jar before shipping. Rule of thumb for premium DTC: landed cost should be ~20–30% of retail price so there's margin left to fund creators, ads, and reinvestment after fees.

Ideal: $4–7/jar at MOQ for a properly dosed 30–60ct (drops with volume). At $29.99 retail that protects real margin. $10+ per jar breaks the model.

Turnkey fill & label?

Whether they fill your jars and apply labels in-house, versus shipping bulk gummies for you to handle elsewhere. One facility doing everything = simpler logistics, fewer things to break, faster launch.

Ideal: Yes — full turnkey. Bonus if they have jar options close to your apothecary shape.

GMP / FDA registered? Non-negotiable

GMP-certified facility, FDA-registered. This is your quality and liability floor — a cheap non-certified shop is how you get a bad batch, a compliance problem, or a lawsuit. Verify certificates; don't take a homepage badge on faith.

Ideal: Yes, with current certificates they'll show you. Anything else is an automatic Out, no matter the price.

3rd-party COAs? Non-negotiable

Certificates of Analysis from an independent lab on every batch — proving the gummy contains what the label claims, and nothing else. This backs your "third-party tested" badge and is your defense if anyone ever challenges the product.

Ideal: Yes, per batch, from an independent lab, provided without you chasing them.

Samples

Track requested → received. Taste everything against your payload reality: ashwagandha and lemon balm are bitter, so you're testing whether their flavor system can genuinely mask a real dose — not just whether a light stock blend tastes nice.

Ideal: Received within 2 weeks, in two flavor directions (soft berry + tart citrus). Slow samples predict slow production.

Taste notes

Your honest read: flavor, texture, bitterness bleed-through, aftertaste, size in the mouth. The felt experience is your entire retention thesis — a gummy that tastes like dirt doesn't get reordered no matter the doses.

Ideal: You'd happily eat it every evening. Pleasant, minimal bitterness, texture you'd describe to a friend without apologizing.

Verdict

Shortlist / Maybe / Out. Grade the relationship, not just the sample: responsiveness, straight answers on the dose question, willingness to engage your spec. You're picking a partner for years, not a vendor for one PO.

Ideal: End with 2–3 Shortlisted so you have negotiating leverage and a backup if your #1 slips on timeline or price.
Good deal Fine for a first run Bad deal / dealbreaker Cells color themselves as you fill them in. GMP and COAs are pass/fail — a red there reds the whole row.
Score auto Company Contact name · email · phone Date contacted Responded Can hit dose spec? the sorting question Max single-piece payload mg per gummy MOQ units Lead time weeks Price / unit @ MOQ Turnkey fill & label? GMP / FDA reg.? pass / fail 3rd-party COAs? pass / fail Samples requested → received Taste notes My notes Verdict
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Sourcing summary

Built from the scoring rules on this page (your targets), not a live AI — it reads your rows and ranks them. Your taste and your notes still make the final call.
Fill in some rows, then generate a summary to see who's winning and why.